Freude Forever - magazine no.2

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The biggest promise of our time is the combination of social responsibility, ecology, and economy through progressive and courageous ideas. FREUDE.FOREVER is a new magazine presented by BMW emitting the unwavering confidence that this promise will not remain an unfulfilled vision.When was the last time you did, saw, or experienced something new? Something that made you see the world around you in a completely new way? Something that offered you a new perspective and inspired optimism in you?

With this question in mind, we embark on a visual journey through the various understandings and interpretations of newness, as imagined and captured by a GLOBAL SELECTION OF PHOTOGRAPHERS AND ARTISTS.

We visit the Icelandic artist collective FISCHERSUND, look over the shoulder of fermentation expert DAVID ZILBER at his work, devote ourselves to the current state of research in decoding COMMUNICATION IN THE ANIMAL WORLD and dive into the world of holograms by MIXANTHROPY.

We roam through Tokyo with the transtibial amputee KEISEI KAWAHARA, learn from FELIX STAUDACHER and MOHSEN KABOLI why the sense of touch is so important for us humans and how machines will learn to feel themselves in the future. ARNOLD SCHWARZENEGGER talks to us about the art of reinventing oneself and we get inspired by the big idea of the NEUE KLASSE by BMW. From how we move to our relationship with cars, it is the dawn of a new era for individual mobility with BMW.