Kouzelníci

Baobab is a small family-run publishing house founded at the turn of the millennium in Prague’s Vinohrady district by Juraj Horváth and Tereza Horváthová. What began as a passion for artist’s books and bibliophile editions has grown into one of the leading Czech publishers of illustrated books for children.

The name refers to the baobab tree – a symbol of resilience, creativity, and community. Like the tree, their publishing work provides shelter for stories and connects generations through imagination and craftsmanship.

Baobab focuses on contemporary illustrated books, collaborating with prominent illustrators, writers, and designers. Their books balance poetic storytelling, visual inventiveness, and educational value while maintaining a distinctive artistic voice.

Beyond publishing, Baobab organizes cultural events and exhibitions, such as the Baobabí léto and Tabook festivals, and runs bookshops and galleries in Prague and Tábor. They foster a creative community around illustration, literature, and independent publishing.

In 2011, Baobab founded the Miroslav Šašek Foundation, reviving his legendary This is... travel series and supporting illustrators through annual grants and residencies. The publishing house continues to bridge heritage, education, and contemporary visual storytelling.