Identita The story of Czech graphic design

Product detailed description

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Identity offers a comprehensive insight into Czech graphic design and typography, tracing more than a hundred years of visual culture. Author Linda Kudrnovská asks who designed the first Czechoslovak constitution, why Czech books are considered among the most beautiful in the world, and how a simple teaspoon ended up on the film poster for “Pelíšky”.

This richly illustrated volume charts the evolution of visual communication in the Czech lands—from packaging and film posters to urban logos and the Prague Metro navigation system—revealing how design shaped both cultural refinement and propaganda.

It features interviews with pioneers and contemporary designers, as well as essays by theorists, sociologists, and cultural anthropologists.

The book includes previously unpublished sketches, mock-ups, photographs, and archival documents from public and private collections that illuminate the creative process behind the icons of Czech design.

Published by Paseka, Identity stands as an essential reference for anyone interested in graphic design, visual culture, and the history of creative communication.