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Author: Barbora Müllerová

Has anyone ever told you that your imagination is too vivid? That you live in a fantasy world and should come back to earth? Yet it is the human ability to imagine what is not (but perhaps could be) that made inventions like penicillin or the first trip to the Moon possible. But what exactly is imagination? Where does it come from? How does it relate to creativity? Can creativity be taught or inherited? How do you distinguish good ideas from bad? And what can be done when ideas don’t come?

This book defines imagination precisely, exploring the stages of the creative process and what happens in the brain during it. It reflects on factors influencing creativity and shares stories of scientists, artists, and others with great imagination. The world needs creative people—so don’t be afraid to let your imagination run wild and be inspired.